A Blueprint for Premium Publisher Partnerships
The Agtech Revolution
How ACM turned a premium documentary series into a 24-week publishing campaign across editorial, audience, and advertiser channels.
About the Production
A premium documentary series exploring the digital transformation of Australian agriculture.
Developed by Lightbridge Productions, The Agtech Revolution is a 10-part documentary series examining the technologies reshaping Australian food production. Shot by Tom Spark and produced by Oliver Milton, the series follows early adopters across the country as they bring artificial Intelligence, robotics, and digital systems into the realities of modern farming.
Securing the Premiere
The series found its home with Australia’s leading agricultural publisher.
With its agricultural audience, regional reach, and established advertiser relationships, Australian Community Media was a natural fit for The Agtech Revolution. Based on the strength of the concept, ACM secured the first-release rights, giving the series a dedicated publishing home before production moved into filming.
The Collaboration
Shaping the production for ACM’s publishing environment.
With first-release rights secured, Lightbridge and ACM worked together before filming to align the series with ACM’s editorial focus, commercial priorities, and release strategy. This collaboration enabled the series to be tailored to ACM’s distinct editorial, commercial and distribution environment.
Editorial Collaboration
ACM helped identify the themes and storylines most relevant to its agricultural readership, ensuring the series connected with the issues already shaping the sector.
Commercial Planning
The advertising and sponsorship opportunity was considered early, allowing the series to be positioned as a premium commercial platform rather than a standalone video release.
Release Strategy
The rollout was planned around ACM’s publishing environment, giving each episode a clear role across digital release, print coverage, editorial features, and sponsor activity.
The Platform
A multi-platform content hub built around premium video.
ACM saw The Agtech Revolution as more than a series of episodes. It was an opportunity to build a publishing environment around a major sector theme, using the production as the anchor for video, editorial coverage, sponsor integration, and advertising inventory.
Digital
ACM created a dedicated digital home for the series, with a campaign landing page, individual episode pages, supporting articles, and advertising placements structured around the release.
The series extended into ACM’s agricultural mastheads through feature coverage, campaign promotion, and sponsor advertising aligned with the themes explored on screen.
Editorial
Each episode created a content pillar for further reporting, allowing ACM to expand the story beyond the video through articles, interviews, analysis, and related coverage.
Commercial
The platform gave ACM’s sales team a tangible media property to take to market, creating sponsorship and advertising opportunities around a premium documentary campaign.
The Rollout
A 20-week release strategy built around recurring media moments.
ACM released The Agtech Revolution as an extended episodic campaign, giving the series rhythm, duration, and repeated commercial value across the campaign window.
Episodic Release
Each episode became its own campaign moment, creating a consistent rhythm of new content across the 20-week rollout.
Campaign Build-Up
Teasers, previews and promotional assets generated awareness and anticipation ahead of each episode release.
Premium Video
Full documentary episodes gave ACM a high-value feature to anchor each stage of the campaign.
Supporting Coverage
Print features, interviews and promotional stories built momentum around each release and sustained interest throughout the campaign.
Commercial Integration
Sponsor and advertiser visibility extended across video, editorial content and supporting promotional assets.
Sustained Engagement
The recurring release cycle created repeated audience touchpoints and kept the production active over five months.
THE RESULT
COMMERCIAL RETURN
$700+ Generated
Delivered an estimated $700K in advertising and sponsorship revenue across the launch campaign.
ADVERTISER GROWTH
New Clients
Brought new AgTech advertisers into ACM’s commercial network through a exclusive editorial environment.
CATEGORY AUTHORITY
Market Position
Strengthened ACM’s presence in AgTech by connecting its agricultural authority with an emerging technology sector.
FLAGSHIP CONTENT
Lasting Value
Established a long-form property that continues to hold value within ACM’s digital content portfolio.
An Exclusive Media Partnership
Bring a premium original production to your mastheads.
Schedule a meeting to explore current partnership opportunities.
- Exclusive premium content for your audience
- High-quality video that elevates your mastheads
- New editorial and commercial opportunities
- Production managed entirely by Lightbridge
- Shaped around your publishing environment