CONCEPT DEVELOPMENT FOR 2023 FILMING
Wine Australia
A multi part documentary exploring the history, evolution and vinicultural landscape of Australia’s wine Industry.
A National Production
Lightbridge production crews will be embarking on a national tour of Australia’s wine regions for the production of a multiple-part online documentary exploring the wine industry in Australia.
Wine Australia (Working Title) will take the audience on a captivating exploration of each States wine regions, documenting the history, evolution, and unique characteristics of each region’s vinicultural landscape.
The production schedule will feature expert commentary from Australia’s wine media, industry bodies, and connoisseurs, together with interviews, stories, and vintage profiles from local winemakers.
Filmed over a three-month period Wine Australia is in production to reveal the rich character of Australia’s wine industry to international importers whilst showcasing each region’s wine tourism experiences through captivating video coverage.
Production Schedule
One Shoot - Multiple Productions
Wine Australia’s filming schedule will run for a 4 months in 2023. Our film crews will tour each states most prominent wine regions filming for three productions.
- Wine Business - A multipart part series produced to promote Australian wine to global wine import market.
- Wine Tourism - A multiple part production produced to promote Wine Tourism to national and international tourists.
- Wine Marketing - The development of a national library of video content that can be used for ongoing digital marketing.
Production Dates 2023
One Shoot - Multiple Productions
Australian Wine Business
Wine Australia is a multipart online documentation produced to provide international wine purchasers with an entertaining insight into the unique aspects of Australia’s wine industry. Here we explore each regions vinicultural landscape, profiling the vintages, varietals and wineries that are making an impact on the international wine stage.
- Regional history
- Vinicultural landscape
- Production overview
- Regional achievements
- Regional varietal profiles
- Regional winery profiles
- Regional vintage profiles
- Winemaker stories
Australian Wine Tourism
Filmed in conjunction with Wine Australia this production is in development to attract national and international visitors to Australia’s wine regions by showcasing each regions wine and touristic attractions in a stylised and contemporary format.
- Regional tourism insights
- Cultural heretage / history
- Vinicultural landscape
- Cellar door video profiles
- Suggested places to stay
- Restaurant video reviews
- Regional attractions / events
- Activities and adventures
Australian Wine Marketing
The “Wine Australia” production schedule will generate a national library of professional 4K video content (20TB +) covering each wine region from both the ground and the air.
This library will be made available to national, state and regional industry bodies to support ongoing industry marketing initiatives by providing immediate and cost effective access to professional video content as and when they need it.
- 100% Australian Content
- Video marketing content
- Website video marketing
- Online video advertising
- Social video content
- Event video promotions
- Television advertising
- Educational video content
- B roll illustrative content
- Government video content
- Recruitment video content
- Industry video content
- Wine industry marketing
- Wine tourism marketing
- Regional video marketing
- Wine news video content
Production Tour
South Australia
- Adelaide Hills
- Adelaide Plains
- Barossa Valley
- Clare Valley
- Coonawarra
- Currency Creek
- Eden Valley
- Langhorne Creek
- McLaren Vale
- Mount Benson
- Padthaway
- Riverland
- Robe
- Southern Fleurieu
- Wrattonbully
Western Australia
- Geographe
- Great Southern
- Margaret River
New South Wales
- Cowra
- Hunter
- Mudgee
- Orange
- Riverina
Queensland
- Granite Belt
- South Burnett
Victoria & Tasmania
- Alpine Valleys
- Goulburn Valley
- Grampians
- Heathcote
- King Valley
- Mornington Peninsula
- Pyrenees
- Rutherglen
- Strathbogie Ranges
- Yarra Valley
- Tasmania
Broadcast & Distribution
Lightbridge employs a multi-channel broadcast strategy that will distribute the production across selected online channels and networks for maximum audience engagement.
The Broadcast strategy will launch each series over a 3 month period to both consumer and business audiences across multiple online networks spanning Europe, USA, Australia and Asia.
Distribution
A multiple channel approach utilising the most popular destinations for wine lovers and connoisseurs across 4 continents.
- Social Networks
- Video Syndicates
- Blogs and Vlogs
- Wine Media (Online)
Wine Business
Direct distribution to over 5000 leading international wine purchasers operating in Australia’s primary export markets.
- Wine Importers
- Wine Distributors
- Wine Wholesalers
- On / Off Premise Supply
Wine Industry
Wine Business will be made available to Australia’s Wine Industry bodies to support both educational and marketing initiatives.
- National Organisations
- State Associations
- Regional Organisations
- Wine Export Agencies
Tourism Industry
Tourism industry Organisations will have access to National, state and regional programming that covers wine tourism.
- Government Bodies
- State Organisations
- Regional Organisations
- Tourism Agents